The boozy app Secret is an Information system, on which user can post their messages to the circle of
contacts without any sign in or ascription—yesterday announces $10 M round of
funding with post money valuation, sources detected that funding comes from
Google Ventures, with participation also from KPCB. Secret launched in end of
the January, among several other apps like Whisper, Wickr, Confide, Telegram
and more, few of them are concerned about user privacy and make encryption
tools to protect user from sneaky ways of NSA and FBI. The app is currently
available on App store for iOs devices in U.S. and Canada and 16th
on the list of highest ranking in social networking category over all 130 from
App Annie.
The owners David Byttow and ChrysBader-Wechseler said “The idea behind the
app was to create a forum where people can feel free to speak their minds about
one thing or another that a social network with more identification and
accountability like Facebook or Twitter may hinder*, for fun but maybe also
just to get a point across. Anonymous feedback, in other words, But Secret can also be mean-spirited, in the way that anonymous messaging
often leads to. PostSecret killed off its own app in 2012after developers
found it impossible to manage the malicious posts”
Secret has built a lot of attention
around SXSW conference in Austin, that’s because people were searching for thenext big thing coming out from Twitter and Foursquare. They integrated social
sharing of thoughts nearby gossip to the app as well as online chat dedicated
to SXSW, which anyone can access and see the updates of the people there. Since
then App the growing more and more and focused around your saved contacts
because it uses them as a user name to connect people. Also location based
chat, cross posting and lots of other feature which made it a next big thing.
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