To Some degree, The AlterGo is feeling like a ‘Foursquare
of Russia ’, which provides a service with which you can check into a place or
locations via their android apps, get discounts, this all goes on customer side
but on the back end in the company it is a B2B hybrid product. Which makes it
far more different then Foursquare. The AlterGo founded in 2008 which also
provides WiFi, WiMAX, GSM, LTE, IP addresses and the network environment to
find out users location, Then firm license their locations history to third
party apps to build up a new user experience. AlterGo’s Hybrid Positioning
System, which more like GPS claims to overcome all the weak points in traditional
GPS system, which doesn’t work in urban areas. Yesterday they signed a contract
with several large banks in Russia, which will use their service and locations
data when user accesses online borrower’s credit rating but they did not
disclosed the name of the banks.
Anton Baranchuk, CEO at AlterGeo, says their platform “allows our partners to
learn more of their potential borrowers’ honesty and reliability in order to
reduce risks when working with online credit loans.”This new product consists
of “geo-scoring”, which allows banks to “geo-identify each potential borrower
and thus to draw conclusions regarding his/her solvency, honesty, and so on”
said a spokesperson. It’s perhaps concerning that the use of this technology
may not be made obvious to the average consumer.”
This move could just overcome the frauds which
these days, are growing like fire but AlterGo will be featuring several clients
group like Mail.RU, Badoo, Mobile Apps developers, advertising networks and
covers a huge region of the world including Russia and CIS, Great Brittan,
France, Spain, Italy, Brazil and several other Nations.
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